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Kickstarter Crowdfunding Platform: The Power of Fans
Singer Amanda Palmer, desired to raise funds for her forthcoming solo album “Amanda Palmer & The Grand Theft Orchestra,” and surpassed an incredible $1 million dollars! Palmer went to Kickstarter,...
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Book Review: Social Media ROI by Olivier Blanchard
Social Media ROI As a former marketing operations manager, I naturally gravitated towards reviewing a book on Social Media ROI. After all, business practices are driven by ROI and marketers are facing...
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Tapping into the Groundswell
Social media is turning the world of marketing upside down. Companies can no longer simply “shout out” and have one-way conversations with their customers. Today, dialogues are not only two-way, but...
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How to Integrate Social Media into B2B Marketing
. SantiMB . / Foter.com / CC BY-NC-ND I came across some interesting peer research on recommended best practices in social media integration for B2B marketers. The study was conducted by the ITSMA...
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34 Minutes of Darkness: Entergy New Orleans Scores Big in Social Media Crises...
It was just a month ago, almost to the day, when the Twitterverse exploded with news that the lights went out during the Super Bowl game. 231,500 Tweets per Minute (TPM) to be exact. Okay, I admit...
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How to use online PR effectively to increase sales
The discipline of public relations (PR) is one of the most cost-effective forms of marketing. PR is essentially managing the flow of information and news between a person or organization and its...
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Social Media Wildflowers
Social media is not a strategy, but a tool or enabler of an overall communications strategy. It is essentially one of many channels that can be included in a digital marketing strategy. Successful...
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Privacy Matters: What You Need to Know
One of the best ways to drive website traffic and begin the customer conversion process is via social media — often part of an integrated marketing program. Social media is an exciting digital channel...
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The Nike+ Community: No Shoes Sold Here
One of the best examples of community building and brand advocacy is found at global footwear, apparel and equipment powerhouse Nike. Many brands have tried, but only Nike is winning the race in...
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How to use online PR effectively to increase sales
The discipline of public relations (PR) is one of the most cost-effective forms of marketing. PR is essentially managing the flow of information and news between a person or organization and its...
View Article