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The Nike+ Community: No Shoes Sold Here
One of the best examples of community building and brand advocacy is found at global footwear, apparel and equipment powerhouse Nike. Many brands have tried, but only Nike is winning the race in...
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How to use online PR effectively to increase sales
The discipline of public relations (PR) is one of the most cost-effective forms of marketing. PR is essentially managing the flow of information and news between a person or organization and its...
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